Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

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Simplicity is not the goal

Always read with a pen in hand. The pen should be used both to mark the text you want to remember and to write from where the text leaves you. Think of the text as the starting point for your own words. Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.

Think Efficiently

I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration.

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Specific Problem

The most innovative designers consciously
reject the standard option box and cultivate an appetite.

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Creativity Twist

Design is the contrast of the contrast of the core of limitations therefore there are no boundaries. It is simply an interpretation.

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Bunch of Ingredients

I would say my biggest pet peeve related to the industry
would be people focusing on technology
instead of design.

Simplicity is not the goal

Always read with a pen in hand. The pen should be used both to mark the text you want to remember and to write from where the text leaves you. Think of the text as the starting point for your own words. Designers can create normalcy out of chaos.

Bunch of Ingredients

I would say my biggest pet peeve related to the industry
would be people focusing on technology instead of design.

Think Efficiently

I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration.

Learn more

Specific Problem

The most innovative designers consciously
reject the standard option box and cultivate an appetite.

Learn more

Creativity Twist

Design is the contrast of the contrast of the core of limitations therefore there are no boundaries. It is simply an interpretation.

Learn more

Get to know more

I would say my biggest pet peeve related to the industry would be people focusing on technology instead of design, standards instead of users, and validation.

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Graphic Designers are idea embalmers, loving undertakers preserving bits of data like so many butterflies pinned to felt in a jewel box. Don’t design for everyone.

JOHN CONNOR
Creative Director @Company

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